索尼、任天堂回应NPD 6月数据——看起来很高兴

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任天堂回应NPD 6月销量统计数据——看起来很高兴


　　   如果你认为任天堂会因为大家不满他们无聊的E3发布会而夜不能寐，那纯粹是杞人忧天。Wii在美国的累计销量刚刚超过X360成为新的次世代冠军，所以现在任天堂美国分社应该正沉浸在胜利的喜悦中。

  　　  6月份美国游戏市场的硬件销量排行榜上，任天堂的Wii和NDS继续把持着冠亚军位置不放。至于软件方面，销量前10名游戏中有6款属于任天堂主机，其中还有3款来自任天堂第一方。

   　　 在阅读任天堂的这份官方声明的时候，你完全可以想象销售及市场业务副总裁Cammie Dunaway一边偷笑着一边完成新闻稿的模样，她在文中这样写道：

    　　“Wii的诞生初衷就是为了通过其直观的动作感应手柄来实现拓展游戏世界的目标。就如同我们在本周的E3发布会上所展示的一样，Wii正在以前所未有的方式引导人们与电视游戏以及其他人发生互动。”


索尼回应NPD 6月销量统计数据——看起来很高兴
  

　　  遵照以往的一贯风格，索尼对NPD数据的回应依旧倾向于各种销量的合并统计和增长百分率。简单来说，你并不需要知道他们究竟卖了多少游戏或主机，你所要了解的就是他们挣了很多钱，而且比去年同期挣得多，下个月还会比这个月挣得更多……

　　    对索尼来说，6月是一个值得开香槟庆贺的月份，因为硬件和软件的销售情况都呈现出少有的喜人局面。《潜龙谍影4》上市第一个月勇夺美国游戏销量排行榜冠军，PS3在6月的销量达到对手X360的近2倍，而且比前一个月又增长了300%。

　　   除此之外，PSP的销售势头很棒，PS2的销售势头，相对来说也很棒……SCEA总裁Jack Tretton在官方新闻稿里兴高采烈地大谈品牌优势，称PlayStation系列已经大踏步地走在了前面，下面还将有激动人心的PlayStation Network影视下载和更多激动人心的多媒体娱乐体验等着大家。


After 20 Months, NPD Data Shows Wii Emerges as the No. 1 U.S. Home Console
Equaling its status on a worldwide basis, Wii  has become the best-selling video game console in the United States. According to independent sales tracking information from the NPD Group, more than 666,000 Wii consoles sold for the month of June, and nearly 10.9 million Wii consoles have been sold in the United States in the 20 months following its November 2006 launch. The system is credited with breaking down the psychological barriers between gamers and non-gamers.
“Wii was created with the goal of expanding the gaming universe through its intuitive motion-sensing controller,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “As we have demonstrated this week during the E3 Media & Business Summit, Wii continues to pioneer new ways for people to interact with their video games and with one another.”
The portable Nintendo DS? finished as the top-selling U.S. video game system in June, with more than 783,000 units sold. To date, more than 20.8 million Nintendo DS units have been sold in the United States.
The report also shows that six out of the top 10 best-selling games for June are made for Nintendo systems, including Guitar Hero? On Tour (No. 2), Wii Fit? (No. 4), Wii Play? (No. 5), Mario Kart? Wii (No. 6), LEGO? Indiana Jones?: The Original Adventures for Wii (No. 7) and LEGO? Indiana Jones?: The Original Adventures for Nintendo DS (No. 9).


PLAYSTATION 3 (PS3), led by the launch of the highly anticipated Metal Gear Solid 4: Guns of the Patriots PS3 bundle, continued to experience tremendous momentum in June 2008, selling 405,488 hardware units – 84% higher than Microsoft’s Xbox 360 (according to NPD June 2008 sales data). PS3 year-over-year hardware sales growth exceeded 311% in June, with month-over-month growth exceeding 94%.

Metal Gear Solid 4: Guns of the Patriots, exclusively for PS3, was the best-selling title on any platform in June 2008, with 774,647 units sold. More than 2.4 million software units were sold for PS3 in June, representing an increase of more than 300% from this time last year. (Software totals do not include software units sold as part of the Metal Gear Solid 4: Guns of the Patriots PS3 retail bundle).

* The launch of Metal Gear Solid 4: Guns of the Patriots kicks off the beginning of a blockbuster software line-up for PS3 in the back-half of the year, including highly-anticipated exclusive titles such as SOCOM: US Navy SEALs Confrontation, Resistance 2, Motorstorm: Pacific Rift, NBA ‘09: The Inside and LittleBigPlanet to name a few. These monster titles promise to further drive PS3 sales into the holiday season and beyond.
* The PLAYSTATION Network community continues to grow in popularity with more than 10 million registered accounts worldwide and 180 million pieces of content downloaded worldwide.

Fueled by enthusiasm for the launch of the God of War: Chains of Olympus PSP? (PlayStation Portable) bundle, PSP experienced strong sales in June, with 337,356 PSP hardware units sold. This represents a sales increase of 85% month-over-month.

PlayStation 2 (PS2) also had a solid month in June, selling 188,798 hardware units, an increase of 42% from May. The popular console continued to experience strong software sales, with 3.9 million software units sold. More than 42.4 million PS2s have been sold in the U.S. as of June 2008.

Power of the PlayStation Portfolio

The PlayStation brand continued to generate impressive sales, earning $626.7 million in June.

· Year to date (Jan-June), the PlayStation brand generated almost $2.9 billion in revenue, representing an increase of 24% year-over year.

· PlayStation total hardware revenue was $265.5 million in June, representing a year-over-year growth of 90%.

· PlayStation total software revenue in June was $298 million, representing a year-over-year growth of over 52%.

CEO Perspective

"The PlayStation brand is truly hitting its stride on its long-term opportunity across all three platforms. Our strong June numbers serve as proof to the continued momentum of the PS3 and affirms that we’re exactly where we expected to be. This month’s success can be attributed to the exclusive blockbuster Metal Gear Solid 4: Guns of the Patriots and we’re poised for continued growth into the back half of the year with a much anticipated line-up, including LittleBigPlanet, SOCOM: Confrontation, Resistance 2, MotorStorm: Pacific Rift, and NBA ’09: The Inside. Additionally, the new PlayStation Network video delivery service will be a big driver for the PS3 and PSP, allowing consumers to extend their multi-media and entertainment experience.”

- Jack Tretton, president and CEO, Sony Computer Entertainment America



来源: levelup.cn

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