三大厂商高姿态回应NPD统计数据

光之国

　　索尼回应NPD销量数据……看起来很高兴

　　

　　按照惯例，索尼精心挑选了一系列数据来回应NPD刚刚公布的5月美国销量统计报告。为了抢得先机，索尼官方首先指出PS3在5月的销量反超X360，掌握了下一轮竞争的主动权，比去年同期实现了155%的惊人增长。而对于PSP和PS2的表现，索尼官方的态度看起来也比较满意。

　　至于为什么能够取得如此“稳固”的增长，索尼官方将其归结为PS3游戏的热潮来临和众多大作热销，比如《横行霸道IV》、《歌星》和《迷雾》（是的你没看错）……归结起来，5月份美国市场PS3游戏的累计销量为126万套，有32%的PS3玩家首发选购了《横行霸道IV》。

　　其他索尼官方着重提到的数据还包括234%、6%、6.7%、46%、98%、20.4%和19.2%，听起来非常吸引人。

　　SCEA总裁Jack Tretton在声明中两次强调刚刚发售的《潜龙谍影4》，很明显，索尼非常非常看好这款不可多得的佳作，只恨其销量数据只能被计算到下个月的NPD报告中去而不能立刻化作战力。

　　微软回应NPD销量数据……看起来很高兴

　　

　　根据NPD刚刚公布的数据，5月份X360不幸被对手的PS3反超，更糟糕的是，X360在美国本土的累计销量冠军宝座眼看就要被任天堂的Wii夺走。如此被动局面下，普通人大概都会觉得微软雷蒙德总部那帮家伙们现在肯定消沉到了极点，然而事实却正好相反！他们看起来依然很高兴，至少从官方回应NPD报告的声明来看确实如此。

　　不出所料，微软一开始就大力强调X360版《横行霸道IV》取得的巨大胜利，不仅销量超越5月的其他所有对手，最关键的是，比PS3版多卖出了1倍还多，硬件销量落败这点小事在如此成绩面前根本不值一提。

　　微软的第三方战略被证明大获成功，游戏销售额超过1亿美元，X360软、硬件销量比达到了创记录的7.7/1，自X360问世至今，第三方所发售的游戏销售额累计达近40亿美元，占到了整个次世代游戏销售额的59%。

　　另外，根据Nielsen消费者调研机构前不久发布的数据，10-26岁用户群中X360的人气超过PS3（62%对12%），日平均游戏时间超过对手PS3和Wii，月平均游戏时间达到近75小时之多！当然，26岁以上用户群中PS3所支配游戏时间更高（51%对19%）这件事自然是不能提的。

　　对微软风格数据感兴趣的玩家，请翻到第5页欣赏完整版官方声明

　　任天堂回应NPD销量数据……看起来很高兴

　　

　　有了5月份美国市场的110万台主机销量做后盾，任天堂自然是有理由高兴一番。事实上自2008年起任天堂美国分社对每月的销量数据都非常满意，因此他们讲述自己成功故事的方式也与以往惊人的一致。

　　任天堂官方首先强调了5月美国市场完美的软件销量：《马里奥赛车Wii》和《Wii Fit》的健康增长以及消费者的良好回应。当然，销量前10名游戏中有7款来自任天堂主机、6款出自任天堂第一方这件事是不能不提的，我们仿佛从屏幕的另一侧看到了任天堂美国分社市场部副总Cammie Dunaway灿烂的笑容。

　　其他一些令任天堂看起来很高兴的数据还包括，Wii在美国市场的累计销量突破1000万大关，NDS（L）销量突破2000万大关，持续热销的《Wii Play》累计销量达到580万套且仍在继续向世人证明着免费遥控器手柄的无限魅力。

　　按照这个趋势发展下去，我们已经可以预见2009年5月的NPD销量排行中，一定能够看到更多带“Wii”、“We”或是“Oui”标志的游戏上榜。

　　PlayStation by the Numbers

　　May 2008

　　PS3 Eclipses Xbox 360 Hardware Sales; PS3 Hardware Sales Growth Exceeds 155 Percent Year-Over-Year

　　PLAYSTATION®3 (PS3™) continued its break-out year, selling 208,709 hardware units in May. 22,106 more units than Microsoft’s Xbox 360 (according to NPD May 2008 sales data).

　　Spurred by enthusiasm for Grand Theft Auto IV and the exclusive releases of SingStar for PS3 and Haze, 1.26 million software units were sold for PS3 in May, representing an increase of 234 percent from this time last year.

　　* 442,910 of copies of Grand Theft Auto IV were sold for PS3 in May, with more than 1.4 million of copies of the game sold for PS3 in the U.S. to date. More than 32 percent of U.S. PS3 owners have purchased a copy of Grand Theft Auto IV, a 6 percent higher attach rate than Xbox 360.

　　* PS3 hardware sales momentum is expected to continue in June, spurred by the highly anticipated launch of Metal Gear Solid 4: Guns of the Patriots, exclusively for PS3, as well as the introduction of the special edition Metal Gear Solid 4: Guns of the Patriots PS3 bundle.

　　* Popularity of the PLAYSTATION®Network continues to rise, with more than 20 million pieces of content downloaded from the PlayStation®Store in May (11.6 million for North America), including the monster hit echochrome. There are currently more than 9 million registered PLAYSTATION Network accounts worldwide (nearly 4.2 million in North America) with more than 160 million pieces of content downloaded from the PlayStation®Store to date.

　　PSP® (PlayStation®Portable) continued to boast solid sales in May with 182,310 PSP hardware units sold. In June, SCEA launched an exclusive God of War: Chains of Olympus PSP bundle including the Superbad UMD and a PSN voucher to download Syphon Filter: Combat Ops, which will further increase sales of the handheld.

　　PlayStation®2 (PS2) also had another strong month in May with hardware unit sales reaching 132,708 units, up 6.7 percent over the previous month. More than 42.2 million PS2s have been sold to date.

　　Power of the PlayStation Portfolio

　　The PlayStation brand continued to generate impressive sales, earning $331.6 million in May.

　　* Year-to-date (Jan-May), the PlayStation brand generated close to $2.27 billion in revenue, 46 percent higher than Microsoft, and representing an increase of more than 17 percent year-over-year.

　　* PlayStation total hardware revenue was $133 million in May, 98 percent higher than Microsoft, and representing a year-over-year growth of over 20.4 percent.

　　* PlayStation total software revenue in May was $159 million, representing a year-over-year growth of 19.2 percent.

　　“Leading into a pivotal season packed with blockbuster titles and unique online service offerings, consumers have chosen the PS3 as their home entertainment console of choice - showcased by its year-over-year sales growth of 155 percent. With its commanding line up of software titles and enhanced movie playback capabilities, the PS3 has seen phenomenal momentum with a software sales increase of more than 234 percent and additional studio support of delivering content in the Blu-ray format. The dual platform release of the much anticipated Grand Theft Auto IV title reaffirmed its legacy on the PlayStation platform with a 6 percent higher attach rate than Xbox 360, reinforcing consumer choice of PS3. Poised for continued momentum, PS3 is delivering on its breadth and depth of exclusive titles to its gaming fans with today's prized exclusive title launch of Metal Gear Solid 4. The media have hailed 2008 as the year of the PS3, and with solid sales and growth opportunities ahead, we feel consumers are saying the same.”

　　- Jack Tretton, president and CEO, Sony Computer Entertainment America

　　NPD has released its May retail sales data, and Xbox 360 continues to lead the current generation of gaming consoles. Highlights include:

　　“Grand Theft Auto IV” continues blistering pace on Xbox 360 platform, beating the other platform version by 2:1

　　· With 871,000 total unit sales in May, “Grand Theft Auto IV” on Xbox 360 outsold the other platform’s version 2:1. (May NPD data)

　　Xbox 360 generates more dollars at retail for third party publishers

　　· With $110 million in third party game sales in May, Xbox 360 continues to move more third party games than any other console. Lifetime-to-date Xbox 360 has generated $3.9 billion dollars at retail for third party publishers, or 59% of the total in this generation. (May NPD data)

　　· 21 of the 25 top selling third party franchise titles with releases this generation, like “Grand Theft Auto IV,” sell best on Xbox 360. Eighteen of those franchises were previous best-sellers, and two were exclusives, on the PlayStation 2. (May NPD data)

　　· Only Xbox 360 is providing an improved software attach rate for third party games generation-over-generation. Xbox 360 continues to lead the industry with a record-breaking software attach rate of 7.7. (May NPD data)

　　Xbox 360 games outsell, outplay the competition

　　· Xbox 360 games rank higher than the competition with 12 games with a Metacritic score of 90 or higher, more than PS3 and Wii combined.

　　· Top-ranking games helped drive sales of 187,000 consoles in May contributing a global install base of more than 19 million. (May NPD data and Microsoft internal data)

　　· Game sales contributed to $214 million in total consumer spending on the Xbox 360 platform in May. Lifetime-to-date spending on Xbox 360 tops $9.9 billion, or 51% of share. (May NPD data)

　　Among 10-26 year olds, Xbox 360 gets more playing time than the Wii and PS3

　　· As reported in Nielsen’s Consumer Insight newsletter, a summary of Nielsen Games GamePlay Metrics service (which electronically tracks console usage) from April 2007 to February 2008 shows that among 10-26 year olds, Xbox 360 gets on average over twice the game play as the Wii with younger gamers, likely due to a record software attach and a blockbuster games library. The Xbox 360 gets roughly 75 hours of use per month. Wii users spent just 35 hours per month gaming during the same time period.

　　· Xbox 360 gamers in this age range also play more than their counterparts on PS3, who spend about 53 hours per month gaming.

　　Xbox 360: E3 bound

　　· Last month we showcased an all-star lineup of games including “Gears of War 2,” “Fable 2,” “Banjo and Kazooie: Nuts and Bolts,” “Viva Piñata 2,” and “Too Human.” We still have quite a few aces left up our sleeve; see you at E3 next month!

　　NPD Figures Show Strong Consumer Response to Mario Kart Wii and Wii Fit

　　Two Nintendo video games designed to appeal to both novice and expert gamers posted healthy numbers in the May sales charts, according to the independent NPD Group, which tracks sales of video game products in the United States. Mario Kart® Wii and Wii Fit™ finished No. 2 and No. 3 for the month, demonstrating continued consumer response to new controls and experiences.

　　“The Wii Wheel and Wii Balance Board accessories make game play fun for new gamers while presenting new challenges for those who have been playing a long time,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “The diversity of the seven Nintendo games represented in NPD’s top 10 for May demonstrates how Nintendo has something for everyone.”

　　Other highlights from NPD’s May U.S. sales report include:

　　* Wii™ (675,089 sold) and Nintendo DS™ (452,608 sold) again emerged as the two top-selling video game systems.

　　* Wii represented 63 percent of all current-generation consoles sold in May, while Nintendo DS had a 71 percent share of the portable market.

　　* Lifetime sales of Wii now stand at nearly 10.2 million.

　　* Lifetime sales of Nintendo DS are now at more than 20 million.

　　* Wii Play™ sold more than 295,000 in May, bringing its lifetime sales to more than 5.8 million.

　　* Of the top 30 best-selling games of May, 19 are made for Nintendo systems, including third-party hits like Guitar Hero™ III: Legends of Rock from Activision, We Ski™ from Namco Bandai, Game Party™ from Midway and Boom Blox™ from Electronic Arts.

　　* Pokémon® Mystery Dungeon: Explorers of Time and Pokémon® Mystery Dungeon: Explorers of Darkness combined to sell more than 208,000 in May, with lifetime sales of more than 613,000.

来源:levelup.cn