三大厂商回应NPD 7月数据——看起来很高兴

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微软回应NPD 7月销量统计数据——看起来很高兴


   　　 7月份的NPD统计数据对微软来说确实不大光彩，毕竟X360的硬件销量已经连续2个月倒数第二，尽管如此，微软对新一轮NPD销量数据的态度与以往一样，看起来很高兴。

  　　  事实上在微软回应的官方声明中，开始的部分压根儿就没提到NPD数据，与之相比，他们把重点集中在了今年的E3展、前不久的G4TV游戏评奖和X360整体发展的优势上。

   　　 声明中强调，自X360首发至今，消费者花费在X360上的开销已经超过104亿美元，占整个次世代游戏市场的49%。虽然7月份X360的硬件销量只有20万台出头，但软件销售额占到了整个7月市场份额的34%，有4款游戏登鼎销量排行前10名，软、硬件销量比提升到了7.9/1。


索尼回应NPD 7月销量统计数据——看起来很高兴


  　　 索尼的最大优势在于PlayStation，他们是目前惟一在市场上拥有3台同一品牌主机的厂商，因此在每次NPD销量数据不够理想时，都可以随时把三个品牌的销量累计计算。

　　   随着《潜龙谍影4》热潮的渐渐退去，7月PlayStation的销售势头也随之继续下滑，但像以往一样，SCEA还是引用了一大堆百分比和看不见摸不着的“增长动力”。

   　　 SCEA声明中提到的第一个百分比是99%，这是PS3自首发起至今的硬件销量增长率；第二个百分比是206%，这个数字是PS3游戏软件销量至今为止的增长率。

  　　  7月份PlayStation系列主机的累计销量为602,176台，在《潜龙谍影4》的带领下，PS3硬件销量224,900台，排行榜上名列第三。从2008年1月到7月，美国市场累计有180万台PS3主机售出。

   　　 除了硬件和软件以外，SCEA的声明中也少不了要提到索尼在BD及多媒体视听娱乐领域取得的进展，用SCEA总裁Jack Tretton的话来说，“有了丰富多彩的BD和视频下载业务，消费者已经接受并认可PS3为他们的家庭娱乐终端首选。”


任天堂回应NPD 7月销量统计数据——看起来很高兴


　　  Wii的销量继续超过PS3和X360二者之和，仅一个月就卖出超过50万台，NDS月销量超过60万台，继续保持着无可争议的领先优势。Wii的累计销售额占到7月份美国家用机市场的49%，NDS则占到了7月掌机市场销售额的73%。

  　　  针对外界批评任天堂主机上第三方赚钱难的问题，任天堂美国分社销售及市场业务高级副总Cammie Dunaway以NPD公布的实际销量数据予以回应，强调7月游戏销量排行TOP10中，有5款游戏来自Wii和NDS，其中2款出自Activision（全部是《吉他英雄》），3款由任天堂自家生产。

    　　你或许会注意到，任天堂美国分社向来喜欢在报告中引用Activision的游戏销量，理由其实很单纯，因为他们是极少数几个能在Wii和NDS上赚钱的第三方之一，在这类报告中的地位自然重要。

   　 报告最后，依然是Cammie Dunaway惯例性的总结性发言，她说：“伟大的硬件联手伟大的软件。任天堂为销量排行榜的前10名贡献了种类丰富的作品，完美地展示了我们打破传统玩家与新生代用户之间障碍的成就。”



July was a solid month for Xbox 360. We dominated the E3 landscape, took home 11 Game Critics Awards and closed out a profitable year with $2.1 billion in growth in our Entertainment & Devices Division (Microsoft internal data).

Just this week, G4TV, unveiled its fan-voted G-Phoria Award winners for 2008 and G4’s audience made it emphatically clear that Microsoft offers the most impressive gaming lineup in the industry, naming Xbox 360 Console of the Year, “Halo 3” the overall Game of the Year, and “Mass Effect” the Best Role-Playing Game of the Year. “Halo 3” earned an additional four nominations in the Best Shooter, Best Online Multiplayer Game, Longest Lasting Game, and Best Downloadable Content categories.

Overall, Xbox 360 garnered the most honorees with 15, followed by the Playstation 3’s 14, while Nintendo’s Wii offered only four winning titles. The Xbox 360’s strengths were apparent as it was the only platform to offer all five nominees in the Best Downloadable Content category, and four nominees (including the winners) in both the Best Online Multiplayer and Best Shooter categories.

And we’re projecting 2009 will be even bigger – we’ll sell more consoles, sell more games, and continue to grow our online community at Xbox LIVE.

The NPD Group issued its July 2008 sales data today showing Xbox 360 as the current generation leader in consumer spend, game sales and software attach rate. Here is a snapshot:

· Since its launch, consumers have spent more than $10.4 billion on the Xbox 360 platform in the U.S., capturing 49% of share. (July NPD data)
· 205,000 Xbox 360 consoles were sold in July. (July NPD data)
· Xbox 360 titles accounted for $129 million, or 34% share, in game sales in July. Of that, Xbox 360 generated $121 million at retail for third-party publishers, or 42% of share. (July NPD data)
· Xbox 360 games accounted for four of the top ten games in July. (July NPD data)
· Xbox 360 has a record-setting attach rate of 7.9 games per console, the highest attach rate in history for a console at this point in its lifecycle. (July NPD data)

The announcements we made at E3 come to life beginning this fall with the new Xbox experience which will evolve and deepen the experience for hardcore gamers while inviting a whole new audience to come and play. Couple that with our exclusive partnership with Netflix and a blockbuster games library boasting more than 1,000 titles including “Lips,” “You’re in the Movies” and Best Action Game of E3 “Gears of War 2” (Game Critics Awards), and Xbox 360 is on track to deliver a record-breaking holiday and keep the momentum going into 2009.


PlayStation by the Numbers - July 2008

PS3 Continues to Experience Strong Momentum; PS3 Demonstrates Hardware Sales Growth of 99 Percent Year-to-Date; PS3 Software Sales Growth Exceeds 206 Percent Year-to-Date

Total PlayStation Hardware Unit Sales Top 602,176

PLAYSTATION®3 (PS3™) again posted strong sales in July 2008, selling 224,900 hardware units, driven by the continued popularity of the Metal Gear Solid 4: Guns of the Patriots PS3 bundle. From January to July 2008, more than 1.8 million PS3s have been sold in the U.S., representing a year-to-date hardware sales growth of 99%.

* Fueled by the introduction of 10 new first and third-party titles to the PS3 Greatest Hits program — including blockbusters such as MotorStorm, Warhawk, Resistance: Fall of Man and others — PS3 software sales showed growth of 206% year-to-date.
* SCEA will introduce an unmatched software line-up this holiday season and fiscal year with more than 140 first and third-party titles on Blu-ray disc for PS3, including SOCOM: US Navy SEALs Confrontation, Resistance 2, Motorstorm: Pacific Rift, NBA ‘09: The Inside, and the award-winning LittleBigPlanet.
* The popularity of PLAYSTATION®Network continued to grow in July with the new PLAYSTATION Network video delivery service on PLAYSTATION®Store, the release of the Qore's Episode 03 and the launch of highly-anticipated games such as PixelJunk Eden and Siren: Blood Curse. As of June 2008, there are more than 10 million registered PLAYSTATION Network accounts worldwide and approximately 200 million pieces of content downloaded worldwide.

PSP experienced solid sales in July with 221,651 PSP hardware units sold, spurred by continued sales of the God of War: Chains of Olympus PSP® (PlayStation®Portable) bundle. This represents a year-to-date growth of 16%.

PlayStation®2 (PS2) also had a solid month in July, selling 155,510 hardware units. More than 42.5 million PS2s have been sold in the U.S. as of July 2008.

Power of the PlayStation Portfolio

The PlayStation brand continued to generate impressive sales across all three platforms, earning $388.6 million in July.
· Year to date (Jan-July), the PlayStation brand generated almost $3.3 billion in revenue, representing an increase of more than 22% year-to-date.
· PlayStation total hardware revenue was $608.7 million in July, representing a year-to-date growth of 23%.
· PlayStation total software revenue in July was $183.6 million, representing a year-to-date growth of over 28%.

CEO Perspective

"Our year-to-date sales growth of 99% for the PS3 reaffirms that consumers are indeed embracing PS3 as their entertainment hub-of-choice with its feature-rich offerings like Blu-ray and our recently announced video delivery service. With an unmatched software line-up that includes LittleBigPlanet, SOCOM: Confrontation, Resistance 2 and MotorStorm: Pacific Rift, and the anticipated launch of our new 80GB PS3 model, we're confident in a strong second half of the year and look forward to quickly addressing any inventory shortages due to the transition.

- Jack Tretton, president and CEO, Sony Computer Entertainment America


NPD Data Shows Nintendo’s Summer of Fun Isn’t Done

Nintendo products kept people entertained in July, whether they wanted to get fit, rock out or just play around. According to the independent NPD Group, which tracks video game sales in the United States, Nintendo DS™ and Wii™ again claimed the top two hardware spots for July, with more than 608,000 DS units and more than 555,000 Wii units sold. Wii claimed a 49 percent share of all console sales in July, and extended its lead as the best-selling console of this generation. Nintendo DS represented a 73 percent share of hand-held sales in July.

Five games made for Nintendo systems placed in the top 10 best-selling games of the month, including Wii Fit™, with 369,603 units sold at No. 2; Guitar Hero®: On Tour for Nintendo DS, with 309,695 units sold at No. 3; Wii Play™, with 284,035 units sold at No. 4; Mario Kart® Wii, with 174,464 units sold at No. 7; and Rock Band for Wii, with 162,886 units sold at No. 8.

“Great hardware goes hand-in-hand with great software,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Various types of games for the Nintendo systems are represented in the top 10, demonstrating how we continue to break down the barriers between veteran and new players.”



来源: levelup.cn