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[业界新闻] 黑色星期五X360销量三倍于PS3

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[LV.3]偶尔看看II

发表于 2008-12-2 16:28:59 | 显示全部楼层 |阅读模式
    感恩节之后的周末购物高峰,X360再次体验了一把“销量破记录”的滋味。微软官方今天宣布,今年黑色星期五X360的销量预计将比2007年增长25%左右,更重要的是,比PS3多卖出三倍!
    微软互动娱乐业务高级副总Don Mattrick表示,他们对今年感恩节的主机销量持“谨慎而乐观”的态度,同时强调年底的销售业绩已经为2009年一整年X360的增长动力奠定了坚实的基础。
    除此之外,微软还夸耀说欧洲地区X360的销量增长了近400%,自从9月份X360全面下调价格的决策开始实施后,这台主机在欧洲就未逢敌手。感兴趣的人可以翻到下一页查看官方新闻稿。
Xbox 360 Registers Biggest Black Friday in Its History
Xbox 360 consoles and games sell at record levels; outsells PlayStation 3 by three-to-one ratio.
REDMOND, Wash., Dec. 1 /PRNewswire-K/ — Microsoft Corp.'s Xbox 360 video game and entertainment system kicked off the holidays with record- breaking console sales on one of the biggest shopping weekends of the year in the U.S. Retailers reported Xbox 360 console sales over the Black Friday weekend were on pace to beat previous years, outselling the PlayStation 3 by a three-to-one ratio and estimating a 25 percent increase from Xbox 360 Black Friday sales figures from 2007.
Strong game sales rounded out a historic Black Friday for Xbox 360, with record-paced software sales continuing for key Microsoft titles, such as "Gears of War 2," "Fable II," and "Lips." Xbox 360 continues to have the highest game attach rate of any console at 8.1 games per console.
"We entered into the Black Friday sales period with cautious optimism, knowing that dollar for dollar, Xbox 360 offers more social entertainment value than any other console on the market," said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. "Record Black Friday sales in the U.S., coupled with our existing global install base of 25 million and an online community of more than 14 million Xbox LIVE members, have laid the groundwork for continued global sales momentum in 2009."
Xbox 360 sales have also surged worldwide since the September price drop, outselling the PlayStation 3 week over week across Europe. Console sales in Europe are up as much as 400 percent, with sales nearly double year over year and reaching 7 million consoles sold this generation.
With a mass-market price point starting at $199.99 worldwide (estimated retail price) for Xbox 360 Arcade, a games lineup of more broad-appeal social titles than any other platform, and the recently launched New Xbox Experience, Xbox 360 is leading the industry and inviting everyone to play.
About Xbox 360
Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games plus more entertainment than any other device connected to the TV. The digital center of the living room, Xbox 360 blends unbeatable content, including personal pictures and music, with a unified online social network to create a limitless entertainment experience that can be shared at home or across the globe. More information can be found online at http://www.xbox.com/xbox360.
About Xbox LIVE
Xbox LIVE connects more than 14 million members across 26 countries to each other and the entertainment they love. Home of more entertainment from one remote than can be found from any device connected to the television, Xbox LIVE is also a unified online social network bringing friends together, no matter where they are — in the living room or across the world. More information and Xbox LIVE membership can be found online at http://www.xbox.com/en-us/live.
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
* Requires Xbox LIVE Gold Membership and a Netflix unlimited subscription plan. More details about the Netflix service are available in the Netflix Terms of Use.

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